Retail and Digital Marketing Specialist

Location: 

Englewood Cliffs, New Jersey, US

Professional Area:  Sales & Marketing
Job Description: 

Ferrari has a most desirable track record, in Formula One as well as in GT production cars, record business results and voted one of the World's most powerful brands. Working with Ferrari means working with engineering excellence and innovation on the highest level.
Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.

 

 

Job Summary: The Regional Marketing Communications Specialist supports all Tier 2 and Tier 3 dealer level marketing and communications activities - specifically through digital strategies, ensuring brand compliance in all advertising, marketing and communication channels.

 

Essential Duties and Responsibilities:

  • Monitor dealer network usage of trademark, brand and CI in all Tier 3 marketing, communications and digital materials
  • Provide the Retail Network and FNA Field support for corporate approved communications, digital and marketing templates
  • Monitor and manage dealer cooperative programs
  • Track and manage dealer marketing investments
  • Monitor and manage the Ansira platform:
  • Upload communications, Branding and digital materials
  • Monitor dealer network usage
  • Communicate (internally and within the Retail Network) all updates, available assets and potential Brand and Trademark violations
  • Champion FNA Marketing Guidelines in both FNA communications, digital and marketing materials as well as within the retail network
  • Work with internal business units to develop and communicate Brand, CI and Trademark usage best practices
  • Support the execution and coordination of media planning and buying with agency partners, following the directions of the marketing communications manager and the Head of Marketing
  • Support in the development and optimization of the Tier 2 and Tier 3 Ferrari marketing strategies
  • Work in conjunction with internal stakeholders to coordinate social editorial calendar initiatives from the Global level to the retailer level for digital and social localization.
  • Manage digital content production for use at a regional and dealer level for digital and Social Media channels.
  • Working with Brand Marketing, PR, and the Events teams, support the digital/social event strategy, ‘in market’ making sure that there is dedicated Social Media support.
  • Define ways to enhance the brand’s events and activations that extend the reach and conversation beyond the Tier 1/OEM level
  • Manage Dealer Social Media publishing program, education and training with Training group. Develop support materials and best practices for using Social Media at retail.
  • Manage Ferrari North America dealership coop program.
  • Coordinate Tier 2 and 3 campaigns including manufacturer support, working with dealers, Area Sales Managers and Regional Marketing Managers to create and execute local marketing campaigns.
  • Support the sustainment of the Brand leveraging commensurate Marketing collateral (photo and video shoots) to support Digital and Traditional Marketing channels (Print, Display, Social, Website, Email).
  • Coordinate the adaptation of Global Marketing campaigns for the local markets (US and Canada)
  • Oversee FNA retail marketing activities. Manage monitoring process, approvals and enforcement of guidelines.
  • Manage payments of vendors and agencies
  • Assist in management of digital retail marketing budget - ensuring all projects are kept within budget parameters. 
  • Assist in drafting and distribution of marketing bulletins for dealer network

 

QUALIFICATION REQUIREMENTS

 

Educational/Training Requirement:

  • Bachelor’s degree in related field

 

Experience

  • Minimum of 3 years of experience in marketing
  • Proven experience with digital, email and traditional marketing
  • Experience with luxury products, high end automotive companies and network distribution systems is a plus
  • Experience with advertising agencies is a plus

 

Licenses/Certifications:  N/A

 

Knowledge, Skills and Abilities:

  • Experience in working within a cross-functional environment is desired. Collaboration is critical.
  • Demonstrate both long-term strategic thinking and short-term project management skills.
  • Actively anticipate and proactively manage issues and provide solid recommendations to upper leadership.
  • Confident communication skills and ability to articulate problem solving solutions
  • Well versed in digital advertising metrics. Must be able to interpret data and provide actionable insights
  • Ability to work independently with minimal direction and comfortably interface with upper management across all areas of the organization both within and outside the brand.
  • High level of leadership, dealing with ambiguity, organizational agility and managing vision and purpose are required. Capability to organize processes and coordinate between all the parties involved.
  • Great active listening skills   
  • Strong project management skills are a must.

 

OTHER REQUIRMENTS

 

Physical Requirements:

  • Travel frequently (10%)

 

Americans with Disabilities Act (ADA):

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of this position.

 

 

 

 

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.  Furthermore, they do not establish a contract for employment and are subject to change at the Company’s discretion at any time.

We are an Equal Opportunity Employer
M/F/D/V