Digital Communication Expert (Maranello)

Ferrari has a most desirable track record, in Racing as well as in Sports Cars production, record business results and voted one of the “World’s most powerful brands”. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.
 
In order to strengthen our Marketing Team, we are looking to hire a Digital Communication Expert, based in Maranello (Italy).
 
In this position, you will be responsible the strategy, implementation and coordination  of  the digital communication program for Ferrari in Europe in collaboration with the European communication team, reporting to the Europe & Africa Head of Communication. You will develop digital communication contents and campaigns, social media editorial plans and customer omnichannel communications, supporting the needs of Ferrari Europe & Africa markets and the Official Dealers network, while tracking the performances in all the regional digital channels.

The main responsibilities will be:

• Collaborate with Ferrari HQ digital and social  team to ensure seamless adoption of central strategy and contents at a local level
• Define digital communication plans for the Regional offices and dealers through all Ferrari channels leveraging on Ferrari strategy and official contents accordingly with business goals
• Develop and nurture the whole Europe & Africa editorial plan on different channels with focus on Dealer network social media channels
• Be responsible for new contents development to support Ferrari Brand and product communication at a local level, in continuous HQ coordination
• Drive implementation of customer communication campaigns through Ferrari official channels (Website, Newsletter, MyFerrari App, Social media channels)
• Create and execute integrated campaigns, monitoring and tracking performance and results
• Develop existing and new communication channels to increase the awareness of specific products and marketing activations
• Ensure the coverage of relevant Regional events through Ferrari Websites and social media (both official channels and dealers channels)
• Be responsible for Social campaigns implementation with specific commercial targets
• Plan, develop and implement SEO and SEM strategy with focus on Ferrari Dealer official digital channels 
• Monitor the performances of all communication channels and activities through Analytics tools and recurring reports
• Develop and monitor ROI and KPIs

 
In order to succeed in this challenging role, you will ideally have achieved excellent academic results with a Master-degree in digital marketing, communication, or similar and you will have gained at least 3 years dedicated experience within the Digital Communicationn area. Knowledge of Project Management and Web Project Management methodologies are mandatory. The Ability to manage and coordinate the entire digital project is required.

In Ferrari you must exhibit the capability to think analytically, target-oriented and structured. You need to demonstrate strong communication skills (such as the ability to listen as well as in-depth reasoning). You will be expected to work independently as well as integrate as part of a team. We require attention to the detail and awareness of the responsibility that comes with your role. You are motivated to adapt to and learn from the company culture. It goes without saying that you relish a challenge.
The effective completion of your daily tasks requires you to be a proficient user of Microsoft Office (Word, Excel, PowerPoint & Outlook). 
Fluent English is required. 

Please apply directly on Ferrari.com (Careers pages)

We are an Equal Opportunity Employer.

Location: Maranello, Italy
Seniority: Middle Level
Contract duration: Permanent contract
Ferrari offer: Company sports & fitness facilities, company restaurant with seasonal menus and wellness options, preventive health programs for staff and children, scholarships, school book refunds, summer camp, Ferrari events and Family Day.