Customer Development Specialist (Englewood Cliffs, USA)

Ferrari has a most desirable track record, in Formula One as well as in GT production cars, record business results and voted one of the World's most powerful brands. Working with Ferrari means working with engineering excellence and innovation on the highest level. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.  

In order to strengthen our Marketing team we are looking to hire a Customer Development Specialist, based in Englewood Cliffs, NJ.

In this position you will be responsible The Customer Development Specialist plays a critical role in translating data into strategic insights that strengthen client relationships and drive business performance. This role combines advanced analytics, CRM program management, and cross-functional collaboration to optimize lead conversion, customer engagement, and retention. The ideal candidate will design and implement dashboards, customer journeys, and campaign performance reporting, ensuring all initiatives align with company standards and data compliance. By driving the adoption of CRM tools across the dealer network and ensuring data integrity, the Specialist supports a unified and
insight-driven approach to customer development.

As part of the team, your main responsiblities will be:

Essential Duties and Responsibilities:

• Collect, analyze and interpret data to provide actionable insights that drive business decisions and enhance client relationships.
• Work closely with internal teams to understand their data needs, develop analytical solutions, and communicate findings in a clear and impactful manner.
• Develop dashboards, reports, and visualizations to communicate key metrics and trends to internal stakeholders.
• Coordinate, manage, and track dealer’s CRM initiatives, ensuring compliance with company objectives. Manage dealer CRM engagement to ensure that the network is: o          Well trained on Ferrari’s CRM platform.
  • That the adoption and usage is aligned with company expectations.
• Manage and optimize the lead generation and nurturing process— from inbound lead scoring to complete lead management—to increase conversion rates from leads to sales.
• Ensure data quality, integrity and compliance with relevant data privacy regulation. Monitor and explore areas of opportunity to improve data to enhance the company’s understanding of clients.
• Plan and deliver CRM strategies across the organization with a view to retain and reactivate existing customers, and to generate new clients.
• Develop, implement, and manage multi-channel customer journeys across various client life stages (e.g. prospect, new owner, repeat owner). Responsibilities include setting overall program management, campaign execution, reporting and coordination with all departments, IT partners and marketing agencies.
• Develop and cascade monthly and quarterly reports to monitor and improve the performance of the Ferrari North America organization and its retail partners.
• Measure the effectiveness and ROI of all Ferrari North America marketing campaigns and events.
• Ensure the deployment and integration of tracking across all digital properties.
• Work as a liaison between Ferrari’s retail partners, Ferrari North America’s regional management team and the Ferrari global CRM team to Map user requirements for future development and evolution of the Ferrari’s CRM platform.
  • Maintain the project plan and lead the effort to ensure the timely implementation of key requirements.

In order to succeed in this challenging role Bachelor’s degree in Marketing or related field. 

The following skills are required to perform the role: 2+ years’ marketing experience, direct CRM experience. Experience with Microsoft Power BI. Experience with HTML is desirable. Experience with SalesForce CRM and SalesForce Marketing Cloud a plus. Have industry experience, Understand and love for Ferrari automobiles. Understanding of the luxury industry is desirable. Understanding of the automotive sales and service lifecycle. Must have systems data integration experience. Must be an advance level Excel user, experience with business intelligence and advanced analytical software packages. Superior analytical skills including an excellent grasp of CRM metrics and analytics. CRM specific skills, demonstrable knowledge of email marketing and lead generation. Experience managing and optimizing multi-faceted, multichannel customer journey CRM programs from strategy to design to production to delivery to reporting. Strong verbal and communication skills. Strong analytical, quantitative, and problem-solving skills, with a proven ability to translate data into actionable insights and strategic plans. Excellent communication and presentation skills, with the ability to explain complex data concepts to non-technical audiences.Prior experience with project management, ensuring projects are carried through to execution with attention to detail and delivery within budget. Proven ability to build strong relationships and collaborate effectively with diverse, cross-functional teams across global environments. Must have strong work ethic and integrity.

We are an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of this position.

Location: Englewood Cliffs, NJ (USA)
Seniority: Middle Level