Social Media Specialist - Sailing (Maranello)

Ferrari has a most desirable track record, in Racing as well as in Sports Cars production, record business results and voted one of the “World’s most powerful brands”. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.

In order to strengthen our Communication team, we are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users, mostly related to the upcoming Ferrari Sailing project.
Our objective is to achieve exceptional follower engagement, foster intimacy, drive interest through strategic utilization of the social media marketing roadmap.
The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
In this role you will be:
•    Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
•    Set up and optimize company pages within each platform to increase the visibility of company’s social content.
•    Validate assets to populate our editorial plans. 
•    Coordinate content production on site or during events and competitions off site. 
•    Create editorial calendars and optimize schedules.
•    Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
•    Collaborate with other departments to manage reputation, identify key players and coordinate actions.

Required Profile
In order to succeed in this challenging role, you will ideally have achieved excellent academic results with a Bachelor’s or Master’s degree in Communications, Marketing, Business, New Media or Public Relation and you will have gained at least 3-5 years dedicated experience in social media marketing or as a Digital Media Specialist. 

The ideal candidate should be Sport expert, Sailing passionate and Automotive connesseur/lover.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills (English first) and social analytics tools knowledge are mandatory to manage the activities.
In Ferrari you must exhibit the capability to think analytically, target-oriented and structured. You need to demonstrate strong communication skills (such as the ability to listen as well as in-depth reasoning). You will be expected to work independently as well as integrate as part of a team. We require attention to the detail and awareness of the responsibility that comes with your role. You are motivated to adapt to and learn from the company culture. It goes without saying that you relish a challenge.
The effective completion of your daily tasks requires you to be a proficient user of Microsoft Office (Word, Excel, PowerPoint & Outlook). 
Fluent English is required. 

We are an Equal Opportunity Employer.

Location: Maranello, Italy
Seniority: Middle Level
Contract duration: Permanent contract
Ferrari offer: Company sports & fitness facilities, company restaurant with seasonal menus and wellness options, preventive health programs for staff and children, scholarships, school book refunds, summer camp, Ferrari events and Family Day.